Coconut Sugar Is the Fastest-Growing Natural Sweetener in the U.S.

Health appeal may be a big growth driver in the natural sweeteners market, but taste still triumphs. One of the greatest hurdles for any alternative sweetener to clear is replicating the taste and texture of table sugar that consumers have come to expect. But the fastest-growing natural sweetener on the U.S. market—coconut sugar—may be ideally suited to do just that.

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