Strategic Wealth Building
Here are some additional benefits that you will enjoy from including an allocation to coffee as part of your long term wealth building strategy.
ORIGIN AND GROWTH
As the specialty coffee craze continues to grow, people are acquiring more and more knowledge about the origin and quality of their coffee. According to the National Coffee Association (www.ncausa.org) “Coffee is more than just a drink: It’s a culture, an economy, an art, a science – and a passion.”
When people know the story behind the cup of coffee they are drinking, they don’t mind paying $4+ for it. And in many ways, that’s a story we enjoy being a part of – because we have witnessed the social and economic benefits it brings to the communities of coffee producers.
The world consumes 76,685,44 metric tonnes of coffee per year; it is the second most traded commodity in the world worth 90 billion US Dollars a year. This product is a staple in world culture and is not going out of fashion anytime soon. The investment being featured here gives you the opportunity to have your share of the global coffee business. This investment is unique because rather than owning the business or balance sheet, you own the underlying asset: the coffee farm.
US investor Jim Rogers outlined his view on where the world’s next boom will come from in the Economic Times in 2011. A well-regarded financial commentator and a co-founder of hedge funds with billionaire financier George Soros, Rogers is extremely bullish on food. “Agriculture is going to be the big thing in the next 20 years,” he said. “The best thing you can do is to become a farmer; that is where the money is going to be made. Farmers are going to be driving [Lamborghinis] in the next 20 years, stockbrokers are going to be driving taxis.”
With the addition of coffee to our portfolio, and yours, we are well-poised to whether this volatility.