The product is well positioned in the U.S. market, because according to the 2018 ranking of the magazine “Cigar Aficionado” in the U.S., of the ten best brands of cigars, six were Nicaraguan.
You may be interested in “Tobacco: Good Sales in Times of Crisis”
Regarding the competitive advantages of the local industry, Néstor Plasencia, vice president of Plasencia Cigar, one of the top exporters, explained to Elnuevodiario.com.ni that “… No one has the soils that Nicaragua has for tobacco,’ with its volcanic lands.”
Wenceslao Castillo, director of the Nicaraguan Chamber of Tobacco Growers, states that “… The strength of Nicaraguan tobacco is the consistency we have in quality,’ which has allowed ‘us to be the main exporter of premium cigars to the United States.”
Given that its main market is external, the tobacco industry is one of the few that has not been affected by the political and economic crisis that the country has been going through since April last year.