Nicaragua to focus its strategy on domestic tourism


Nicaragua’s Tourism Minister Anasha Campbell reported that ‘in the remainder of 2020, efforts will be aimed at national tourism.’

But this projection is going to cover more time. Campbell herself wanted to emphasize that, ‘between 2021-2022 will be regional, the Central American, which is our main issuing market and in 2022 we will focus on international tourism’.

The head of tourism in Central America realized that this does not mean that no actions will be taken for those markets. ‘We have to stay in the minds of consumers.’

The tourist landscape in the Central American country was realized ‘in the case of Nicaragua, from January to April there was a fall of -17%, in January and February we had grown by 25%’.

For Campbell, in this context the Nicaraguan government and private sector will focus their efforts and strategies on domestic tourism.

To achieve this goal, there are three lines of work: the strengthening of human talent, both for entrepreneurs and for leaders of the Nicaraguan Institute of Tourism, INTUR; implementation of all biosecurity protocols in establishments, country entry points and destinations; and marketing and communication actions, reinforcing the production of audiovisual content for each of our departments and regions.

Campbell stressed that ‘the trend is that people are going to go looking for destinations that are not massive, where there is no crowd of tourists, and there Nicaragua has the advantage because we have never been a massive tourist destination’.


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